Google Digital Garage . Fundamentals of Digital Marketing Certificate All Questions Answers.
1. When looking to advertise a new business online, what is one of the major benefits of display ads?
They are seen by everyone
They have higher click-through rate
They can come in many different formats
They don’t cost too much to set up .
2. When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?
“It can identify how your offering is different in comparison to your competitors”
3. If you are looking to expand your company's presence online internationally, which of the following should you consider with regards to your online content?
Answer: Translated but also locally adapted for the audience.
Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications.
accessible | supply chain | legal.
Latest Updated Google Digital Garage Final Exam Answers
Take a business online
1. What’s the biggest challenge for most businesses when going online?
Advertisements
2. When planning your website, what is one of the key things you should consider?
The order your products will appear on the site
What you want your customers to do on the site
How customers will interact with the site
What your customers want to see on the site
3. Where does the domain name of a website primarily sit?
In the URL
In the coding of your header image
In your navigation menu
In your logo’s hyperlink
4. When designing content as part of your content marketing strategy, what does the ‘Think’ stage represent in the ‘See, Think, Do, Care’ framework?
The consideration phase, when customers start to research potential products to buy
The finance stage, when customers think about their budgets
The action stage, the moment when customers commit and purchase your product
The sharing stage, when customers share images and feedback on your products
5. Which are the first steps you should consider when constructing an online business strategy?
Understand the target audience
Change your mission statement to match the goals
Create goals and identify a USP
Define and segment your audiences
Make it easy for people to find a business on the web
6. What is the term we use to describe how search engines categorise each piece of content?
Listing
Crawling
Indexing
Ranking
7. When using a search engine, what is the name of a word or phrase somebody types to find something online?
Search phrase
Search term
Search query
Search word
8. When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list?
Choosing what images to put on your website
Reserving all the social profiles that you will be using for the business
Finding people who will link back to your website
Keyword Research
9. Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?
Pay people to link back to your site
Write some great content they will find useful
Ensure your staff link back to your site
Link to them first, regardless of whether they have anything interesting on their site
10. There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building, which of the following statements is accurate?
The quantity of links is important, not the quality
The quality of links is important, not the quantity
Links hidden within code on sites improves your SEO performance
Links hidden within images on sites improves your SEO performance
11. Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?
It will help the ad stand out and encourage people to click it
It will guarantee the ad appears at the top of the search results
It will increase the amount of users across your entire website
It can increase the quality score of your ad
12. Which of the following is a benefit of Search Engine Marketing (SEM)?
Reach out to potential customers actively looking for your product or service
Create different types of ad formats to show to potential customers
Target people based on their interests and habits
SEM is a lot cheaper than any other advertising medium
13. Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.
prevent
secure
increase the chance of
decrease the chance of
14. When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?
Quotation marks
Apostrophes
Italics
Square brackets
Reach more people locally, on social media or on mobile
15. When trying to promote your business locally, what three key bits of information should be present in your directory listing?
Business name, address, phone number
Personal name, business name, postcode
Name, PO box, freephone number
Business name, CEO, company registration number
16. Fill the blank: When it comes to promoting a business locally, search engines can _______________ your business in the search results page if the user is near your location.
prioritise
highlight
hide
promote
17. Why is social media a great tool for your business to build trust and engagement with your audience?
You can share offers and discounts exclusively to your following
You can share blogs from other businesses to cover more than what you do
You can share honest reviews about your product or service
You can connect with customers at any time of the day
18. When it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you?
Compare follower numbers across platforms
Use online analytics tools to measure engagement
See what competitor businesses are using
Ask friends and family which platforms they use
19. With more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements should you look to optimise for improved SEO performance?
Site speed and usability
Keywords and metadata
Image size and navigation
Site speed and visual appearance
20. When looking to create video content for your marketing strategy, what three best practices should you look to include?
Short, technical, include a call to action
Relevant, short, entertaining
Short, entertaining, include a call to action
Short, relevant, include a call to action
21. Which of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online?
Answer The Public
Google Ads Editor
Facebook business manager
SEM Rush
Reach more customers with advertising
22. When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights?
% of people that made a purchase after receiving the email
% of people that opened the email out of the total recipients
% of people who clicked on a link in the email out of the total recipients
% of people who were sent the email against the total number of conversions made
23. Which form of targeting would you use to display ads to people who have previously visited your website?
Search advertising
Reacquiring
Readvertising
Retargeting
24. When advertisers run online ads that typically include an image for people to click on, it’s called…
Search Engine Optimisation
Banner advertising
Display advertising
Webpage advertising
25. Retargeting allows you to…
Target users, based on the specific actions they take on your site
Target people, based on their likes and interests
Appear higher within the search results
Target people before they come to your website
26. How can you attract social media users to share your video content online?
Tag them in posts
Use hashtags
Make them funny
Use subtitles
27. Which of the following is a key strategy for distributing your video content?
Share videos across all of your digital marketing tools
Pick one primary place to share your video content
Trust word-of-mouth to drive traffic to your videos
Send out a postcard to relevant mailing lists
Track and measure web traffic
28. When using analytics programmes on your website, which of these do not fall under the category of a dimension?
The device users access the site with
The time a user spends on the site
The browser a user uses to visit the site
The geographical location of the user
29. In the world of analytics, the time the user spent on your site is considered which type of data?
Conversion
Clocking
Metric
Dimension
30. What do website analytics allow you to do?
Set up advertising accounts to drive continuous improvement
Understand users’ behaviour and improve the effectiveness of your digital marketing efforts
Interact with customers on your website to increase conversion
Predict your users’ next move based on previous data
31. Fill the blank: When you link Google Ads with Google Analytics you are able to understand which ________ are driving performance.
Organic keywords
Social media ads
Paid keywords
Directories
32. How is a spreadsheet defined?
Advertisements
An interactive computer application for the organisation, analysis and storage of data
A static collection of related data tables that can be queried to locate specific fields
A tool for storing large amounts of numerical data, but not text-based data
A digital balance sheet to keep track of financial transactions
33. Why should you avoid focusing on collecting as much data as possible?
Vast quantities of data will take a long time to process
Large amounts of data are harder to store online
The right information, at the right time, is more valuable
Spreadsheets have a limit on the amount of information they can store
Sell products or services online
34. Which of these is not a benefit for businesses using fully integrated e-commerce platforms?
Stock control
Integrated invoicing
The ability to track shipping
Automated complaints process system
35. When looking to introduce e-commerce functions to your website, which of the following would be the best first step?
Build an online store with an integrated payment system
Set up a web-based money transfer software like PayPal
Invest in a new website platform
Use other platforms such as eBay or Etsy
36. If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?
SEM advertising
Social advertising
Retargeting
Email campaigns
37. Analytics can help optimise your website for which of the following?
For different devices, navigation and search
For different devices and social media profiles
For email templates and social media profiles
For navigation, search and video campaigns
Take a business global
38. Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications.
accessible | supply chain | legal
affordable | supply chain | language
exciting | customers needs | currency
affordable | customer needs | legal
39. If you are looking to expand your company’s presence online internationally, which of the following should you consider with regards to your online content?
Translated by an automated tool only
Translated but also locally adapted for the audience
Translated into the native language
Left the same, and not translated
40. When looking to expand your business internationally on social media, what should you do first?
Treat all social media channels the same
Use popular phrases and memes for that area
Analyse platforms popular in that area
Not advertise at all, as other countries don’t like social advertising
Old Final Exam Answers
Take a business online
1. What’s the biggest challenge for most businesses when going online?
Planning a budget
Developing a plan
Optimising a website
Defining a customer base
2. When planning your website, what is one of the key things you should consider?
The order your products will appear on the site
What you want your customers to do on the site
How customers will interact with the site
What your customers want to see on the site
3. Website hosting servers have their own unique IP address, what does this address consist of?
Numbers and letters
Numbers
Letters
Letters and symbols
4. When designing content as part of your content marketing strategy, what does the ‘Think’ stage represent in the ‘See, Think, Do, Care’ framework?
The consideration phase, when customers start to research potential products to buy
The finance stage, when customers think about their budgets
The action stage, the moment when customers commit and purchase your product
The sharing stage, when customers share images and feedback on your products
5. When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?
It can enable you to offer discounts that compete directly with your competitors’ pricing
It can identify how your offering is different in comparison to your competitors
It can give you deeper insight into the market and their approach
It can reveal which additional regions you could be operating in so that you can grow your business
Make it easy for people to find a business on the web
6. Google Search Console “Crawl” reports let you monitor…?
If potential customers can access your web pages
If Google can view your web pages
How people interacts with your website
What information Google records about your site
7. When using a search engine, what is the name of a word or phrase somebody types to find something online?
Search phrase
Search term
Search query
Search word
8. We use them every day, but what is the overall purpose of a search engine?
To position websites based on how popular they are
To display websites in a random order to increase site traffic
To ensure every business gets an equal number of site visits
To help the user find the most relevant answer to their query
9. When optimising a website for search, what impact do meta and title tags have on the search engine?
They are hidden messages that have no bearing on search engines
They are the on-page content that appears on your homepage, telling search engines what you do
They are automatically generated and help websites rank within search engines
They are embedded messages that help the search engine determine what’s on the page
10. Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?
Pay people to link back to your site
Write some great content they will find useful
Ensure your staff link back to your site
Link to them first, regardless of whether they have anything interesting on their site
11. When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?
Alongside them
Below them
On the next page after them
Above them
12. Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?
It will help the ad stand out and encourage people to click it
It will guarantee the ad appears at the top of the search results
It will increase the amount of users across your entire website
It can increase the quality score of your ad
13. When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?
Quotation marks
Apostrophes
Italics
Square brackets
14. If you want to track a completed order in your website, what would be a proper place to add the conversion tracking code?
Website’s homepage
Order confirmation page
Order form page
Contact us page
Reach more people locally, on social media or on mobile
15. When trying to promote your business locally, what three key bits of information should be present in your directory listing?
Business name, address, phone number
Personal name, business name, postcode
Name, PO box, freephone number
Business name, CEO, company registration number
16. Fill the blank: When it comes to promoting a business locally, search engines can _______________ your business in the search results page if the user is near your location.
prioritise
highlight
hide
promote
17. There are lots of social media platforms out there, but what is a benefit of using smaller, more niche social media platforms for your business?
People on niche platforms are more likely to engage with you
Your content will be put in front of specific audiences
Your content will be seen by a mix of different people, gaining more views and likes
It enhances your brand to be seen on more specific social media platforms
18. Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?
Your audience’s data
Your audience’s interests
You audience’s available income
Your audience’s offline behaviour
19. When building a website for a business, what type of design should it have in order to be ‘mobile friendly’?
A scaled design
A visual design
A responsive design
An integrated design
20. Mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn’t what?
Optimised for different devices
Visually engaging
Full of relevant information
Text heavy
21. Which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals?
Personalising content to make each customer feel important, taking into account available data about each individual customer.
Reducing the number of channels used for content marketing to only those channels with the highest referral numbers, thus saving money
Identifying audiences who view their content, and ensuring those specific audiences get targeted in the future, with the aim of increasing sales
Refining their content marketing strategy as they go, taking into account available data and metrics
Reach more customers with advertising
22. When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights?
% of people that made a purchase after receiving the email
% of people that opened the email out of the total recipients
% of people who clicked on a link in the email out of the total recipients
% of people who were sent the email against the total number of conversions made
23. Which of the following is a benefit of search advertising over display advertising?
Search ads are more likely to be clicked on
Search advertising is cheaper than display advertising
Search advertising allows ads to be created in multiple formats
Search advertising is shown to customers who are searching for your specific terms
24. When advertisers run online ads that typically include an image for people to click on, it’s called…
Search Engine Optimisation
Banner advertising
Display advertising
Webpage advertising
25. Fill the blank: In the world of display advertising, remarketing is a way to _________.
pay less per click than standard SEM ads
show ads to people before they visit your website
show ads to people after they visit your website
display a pop up on your website when people visit it
26. Which of the following is a key strategy for distributing your video content?
Share videos across all of your digital marketing tools
Pick one primary place to share your video content
Trust word-of-mouth to drive traffic to your videos
Send out a postcard to relevant mailing lists
27. How can you attract social media users to share your video content online?
Tag them in posts
Use hashtags
Make them funny
Use subtitles
Track and measure web traffic
28. In the world of analytics, the time the user spent on your site is considered which type of data?
Conversion
Clocking
Metric
Dimension
29. In the world of analytics, tracking the type of device the user accessed your site by is considered which type of data?
Conversion
Dimension
Access
Metric
30. What do website analytics allow you to do?
Set up advertising accounts to drive continuous improvement
Understand users’ behaviour and improve the effectiveness of your digital marketing efforts
Interact with customers on your website to increase conversion
Predict your users’ next move based on previous data
31. How do you handle data in analytics to gain greater insights into our audience’s behaviour?
Partition
Sample
Segment
Extract
32. Why should you avoid focusing on collecting as much data as possible?
Vast quantities of data will take a long time to process
Large amounts of data are harder to store online
The right information, at the right time, is more valuable
Spreadsheets have a limit on the amount of information they can store
33. How is a spreadsheet defined?
An interactive computer application for the organisation, analysis and storage of data
A static collection of related data tables that can be queried to locate specific fields
A tool for storing large amounts of numerical data, but not text-based data
A digital balance sheet to keep track of financial transactions
Sell products or services online
34. When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way?
Use images direct from the internet to ensure accurate file size
Use images direct from the original manufacturer
Ensure images are of a high quality
Use detailed descriptions instead of images to help search engines
35. Which of these is not a benefit for businesses using fully integrated e-commerce platforms?
Stock control
Integrated invoicing
The ability to track shipping
Automated complaints process system
36. Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?
price
hierarchical
a constantly changing
alphabetical
37. If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?
SEM advertising
Social advertising
Retargeting
Email campaigns
Take a business global
38. Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?
use online tools to help you understand where there’s a strong demand for your products
move the whole business to that country
replicate your current business in as many countries as possible
buy new domains for the country
39. If you are looking to expand your company’s presence online internationally, which of the following should you consider with regards to your online content?
Translated by an automated tool only
Translated but also locally adapted for the audience
Translated into the native language
Left the same, and not translated
40. Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications.
accessible | supply chain | legal
affordable | supply chain | language
exciting | customers needs | currency
affordable | customer needs | legal
These are the questions that have been asked in the Last Module Of Google Digital Garage Final Exam and all the answers marked in Green color are correct and the answers marked in Red color are wrong.
What is Google Digital Garage?
Google Digital Garage is a free educational program where you can find premium quality knowledge in the form of videos by experts to make your digital marketing career better and give it a boost.
Are These Google Digital Garage Answer Correct?
Yes, all these answers are 100% correct.
Are These Questions Are Latest One?
Yes, all these questions are the latest ones to make your experience better I keep on updating the article with the latest answers so make sure to check bookmark the page.
lWil I get a free certificate?
Yes, at the end of the exam when you pass with min score you will be awarded a free certificate.
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